“Let’s just see what happens.”

It sounds harmless, but testing the market is one of the most expensive strategies a seller can choose.

When a home launches without commitment—on price, presentation, or timing—buyers sense it immediately. Showings slow. Feedback softens. Negotiating power erodes.

The irony is that many sellers test the market to avoid risk, yet end up creating more of it.

Homes that sell well are not experiments. They are intentional.

Clarity attracts confidence. Hesitation invites discounting.